Car dealers alleviate the pain of commuting or the pain of social inadequacy. Yoga instructors alleviate the pain and weakness of an unfit body and an unsound mind. The first key to building a business that will attract interest is to position your product as the solution to a problem or an alleviator of pain. This is basically step one for any business that hopes to succeed, yet so many budding entrepreneurs miss it. In taking this approach, I use three simple strategies:ġ. It may sound a bit sentimental, but a business that focuses on relationship-building as a marketing strategy creates customers that are loyal, proud, and ultimately your best advertising. This mindset involves defining the role of your business in a customer’s life, rather than just “chasing” customers and trying to sell them something. I’ve learned that good marketing comes down to a certain mindset. It’s making people aware of your business, but also making them want to learn more. To make them drink requires more than simply “getting your name out there.” It requires building intrigue in your business in a way that earns you the opportunity to sell. Marketing is the way you bring people to your business, but that’s only leading the proverbial horse to water. That’s why it’s important to develop a comprehensive strategy. Likewise, any one thing you do that isn’t done with marketing in mind can take your business off track. If your marketing strategy is too narrowly focused on any one aspect, it misses the point. It encapsulates your entire business’s approach to gaining customers.

Does it refer to advertising? To building web traffic? To branding? The answer is that it’s none of those things, but also all of them. Many new business people aren’t quite sure what it actually means. Marketing: it’s a mysterious and somewhat vague term.

What are the principles of marketing